TRADEMARK REGISTRATION IN NIGERIA: A KEY TO REGULATORY COMPLIANCE AND BRAND PROTECTION
In Nigeria, registering a distinctive trademark is crucial for businesses to establish brand identity, protect intellectual property, and differentiate themselves in the market.
A trademark is a unique identifier, consisting of a mark or combination of marks, that distinguishes a business’ goods or services from others. Trademarks serve as indicators of origin and quality, enabling businesses to differentiate their products from competitors. Trademarks may take the form of a name, signature, logo, word, letter, device, numeral or a combination of these.
A key criterion for trademark registration in Nigeria is distinctiveness. Trademarks that are deceptive, scandalous, or identical to an already registered trademark for the same goods or services are not eligible for registration in Nigeria.